In 1896 Guido Guidi, Giovanni Rosellini and Gino Ulivo estabilished conceria Guidi E Rosellini at Pescia in Tuscany. Here the art of leather tanning can be traced to the middle age, when a guild of tanners and shoemakers existed since xiv century. Passion for leather and respect for its tradition are the meanings of GUIDI’s shoe collection project. He refuses the mass production logic being focused on his own independent research beyond all the tendencies. The shoes are for all those who wish for something unique with a twist of tradition. Shoes that only a craftsman would be able to make, coming in soft, candid hides or in a distressed, strong smelling, thickend leather. GUIDI is synonymous with the tie existing between the object and its possessor.